Powerful Design
Powerful Design is an exhibition stand created to present ceramic tiles. The stand covers 315 square metres and measures 21000 by 15000 by 4000 millimetres. Large-format porcelain stoneware tiles cover the floor and the walls, showing the tiles as interior decoration and as decorative artwork. An arched wall finished with Ceppo Nuovo tiles forms a central feature. The space is divided into zones for tile display, multimedia, customer meetings and technical information. The stand also serves as a showroom and as a meeting platform for international contacts.
Powerful Design Product Exposition by Cerrad Design Team was identified as a grand example of architectural design by the A' Design Award. Powerful Design Product Exposition was awarded the Bronze A' Design Award in Interior Space and Exhibition Design in 2023. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design recognition program which celebrates excellent design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
