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Deep Memory Sales Center

Deep Memory

Deep Memory is a sales center located in Dalian, China, with a floor area of 980 square meters. The design takes the urban texture of Dalian as its starting point, a city where Eastern and Western building styles meet. A contemporary spatial language is used to express deep local memory and new local life. Marble, wood veneer, stiffened fabric and brushed materials are combined with artistic chandeliers and glass crystal, creating a balance between rough and delicate surfaces. Because of the large scale, the interior was studied through repeated models and an on-site sample room.

Deep Memory Sales Center by HOLF CHEN was highlighted as an outstanding representation of architectural design by the A' Design Award. Deep Memory Sales Center received the Bronze A' Design Award in Interior Space and Exhibition Design in 2022. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design prize which recognizes superior design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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