Novacolor
Novacolor is a paint showroom in Shantou, Guangdong Province, China. The interior covers 180 square meters and displays more than 200 paint textures and colors. The showroom occupies a mall corner with low visitor flow, so attracting attention was central to the design strategy. A narrowed opening marks the transition into the space. A blue ellipsoid form is suspended above and echoes the curve of the plan. Materials include stainless steel, paint, microcement, transparent film and switchable glass. A tensioned membrane structure spreads soft light over the displayed products.
Novacolor Paint Showroom by Peihe Xie was featured as an innovative representation of architectural design by the A' Design Award & Competition. Novacolor Paint Showroom earned the Bronze A' Design Award in Interior Space and Exhibition Design in 2021. The A' Interior Space, Retail and Exhibition Design Award is an international, meritocratic, just and fair design prize that honors exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
